29. April 2011 00:10
LivingSocial launched in Auckland and will also soon follow with daily deals in cities Wellington and Christchurch.
LivingSocial is the second-largest coupon site in the world, after groupon. It has a large market share in Australia, the US, UK, Canada and Ireland - and recently received $535million funding from a mix of investors including Amazon and Lightspeed Venture Partners - taking its total backing to an excess of $900million. LivingSocial also holds the "world coupon record", having recently sold 1,300,000 deals in less than 24 hours in the US.
How it's going to be different from other group websites -
LivingSocial will differentiate itself from competitor sites by offering hyperlocal deals - offering daily deals in several areas in each city. In Auckland, for instance, it will segment deals into four regions: the north shore, west, city and south, as well as offering one premium city deal to appeal to the masses.
Source : http://www.onlinemarketing-trends.com
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